CASE STUDY

Using video to build brand identity

A hospitality chain in partnership with Projekt Rising

[

Overview

[

Challenge

[

Solution

[

Results

Overview

In today’s competitive landscape, businesses need to create memorable content for their customers in order to stay at the forefront of their minds. 

Studies have proven that we remember 80% of what we see compared to just 20% of what we read. In fact, 90% of information sent to the brain is visual and visuals are processed 60,000 times faster in the brain than text.  

As such, videos are a fantastic way to explain your product or service whilst highlighting your brand and helping your customers or investors remember you, talk about you and share your content.   

Challenge

In today’s competitive landscape, businesses need to create memorable content for their customers in order to stay at the forefront of their minds. 

Studies have proven that we remember 80% of what we see compared to just 20% of what we read. In fact, 90% of information sent to the brain is visual and visuals are processed 60,000 times faster in the brain than text.  

As such, videos are a fantastic way to explain your product or service whilst highlighting your brand and helping your customers or investors remember you, talk about you and share your content.   

Solution

Projekt Rising was brought on as part of the team and throughout the project, both teams worked as a single unit which helped ensure quality and speed up delivery.  

After outlining the project brief for the videos, we partnered with our client’s branding agency who developed the script, and we storyboarded each video before receiving feedback and finalising plans.  

We engaged our expert 2D animator who was able to create the style of video desired and we offered our client various voiceover options to choose from. The project manager we assigned to the project reached each milestone and maintained the agreed communication with our client and our quality auditor watched the videos, checked them against the scripts and assured the result was as planned.

Results

It was important to our client that we work with their branding agency in order to create each video and it’s important to us to show our clients flexibility.  It was a great partnership as their agency had written a fantastic script but weren’t able to create an animated and engaging video, so Projekt Rising was able to manage the project but also produce the desired outcome.  

The videos were shared across social media and increased engagement by 62%. An internal survey also showed that the team were prouder of talking about their employer since the release of the videos.  

“Working through our list of projects with Projekt Rising has been one of the best financial and business decisions we’ve made. Scaling efficiently should be your tagline. ”

Andrew Prachuablarb

Managing Director, Chewbrew