Gaining competitive advantage by updating your website
A boutique recruitment company in partnership with Projekt Rising
It’s easy to get carried away with the day to day of a business and push projects aside hoping you’ll find time in the future. In fact, many businesses delay updating their websites or creating a better user experience for potential clients, but this often leads to fewer sales. If a potential client enjoys using your website and easily understands the next step you would like them to take, it’s more likely they will give you their business.
If you’re too busy to focus on designing and building a better UX enhanced website then consider partnering with us, as we can fully manage the project from start to finish.
Read on to discover what we achieved for our client in the recruitment industry.
Our client had been focusing on customer success and retention, creating excellent processes to maintain their loyalty. However, their focus was failing to attract new clients and keep up with their direct competitors.
In fact, their competitors had started introducing far more effective websites that were engaging and interactive to new customers. Our client felt they were being left behind and reached out to us as they had worked with us before and knew we could manage a solution and deliver quick results.
As urgency was a key part of the project, we helped our client create a project brief and moved quickly to pull the right team together.
The team consisted of an experienced designer, an editor, a QA lead, and a project manager who would take the burden off our client, allowing them to focus on their core business tasks.
Our project manager presented them with three designs and once a design was chosen, we rapidly implemented the website functionality, design and content, creating a finished result within 4 weeks.
The result was an engaging website, with an interactive UX design that encouraged potential customers to take the next step and work with our client.
5 months after the website launch, our client has seen a 42% increase in onboarding new clients and a 20% reduction in bounce rate.
“The team is thrilled to see the new website! What a joy to navigate. It’s been a real boost for everyone to have a website to be proud of that actually produces results. Thanks and speak soon.”
Michael Tompkins, Head of Growth