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When it comes to getting the most out of your advertising and marketing efforts, the first thing you need to do is develop a solid marketing strategy. You can’t just go into something with no plan and expect stellar results. That’s like going into a boxing match with no training whatsoever. You have to have a good plan in place, or else your opponent is going to win.

Why your Marketing Strategy is essential for success

You need a strategy to win. The same is true with your marketing and business goals. If you want to be successful, then it’s time to get serious about developing an effective strategy that will help you reach those goals. Success doesn’t happen by chance; it takes hard work and planning. Building a strong foundation for success starts with putting together an engaging marketing campaign that focuses on what matters most: your audience!

No plan survives contact with the enemy

Have you ever had a plan that looked great on paper, but fell apart when put into action?

It’s easy to fall in love with our own ideas, but there are always going to be surprises. A well-designed marketing strategy will help you navigate through these challenges and allow your business to thrive. Marketing is about planning for success by laying out the steps needed to get there. Tactics are how we execute those plans, and the actual execution is what we call the approach.

What’s the difference between a strategy, tactic, plan and approach?

Let’s look at some definitions:

  • Strategy: A high-level plan that defines the direction of your marketing activities, including your goals and how you’re going to achieve them.
  • Tactics – Smaller parts of the strategy that help you achieve those goals.
  • Plan – Specific set of actions to implement tactics in order to reach your goals.
  • Approach – Way or style in which something is done or carried out

Why not just a strategy?

Marketing strategy is not just a plan for success. It’s actually a plan that incorporates your company’s vision, mission, values and goals; it takes into account the strengths, weaknesses, opportunities and threats you’ll face in the marketplace; and it considers your resources.

The key difference between a marketing strategy and a “traditional” business plan is that the former focuses on marketing activities (the how) rather than financial projections (the what). This makes sense when you consider that most businesses don’t know how many customers they will have until after they start selling their products or services – but they still need to figure out how much money they’re going to make long before then.

The importance of a marketing strategy

A marketing strategy is a plan that you create to market your company and its products. It’s an essential component of the overall business model, and it can make all the difference between success and failure.

A good marketing strategy considers how you will promote your product or service, as well as how much money you’re willing to spend on advertising and other efforts. A successful one will also take into account how customers respond to these marketing efforts—and what changes need to be made if those responses aren’t generating the results you need.

Launching your marketing strategy isn’t an event, it’s a process

Launching your marketing strategy isn’t an event, it’s a process. You can’t just say “Hey, we have our strategy. Now let’s execute.” Instead, the goal of launching your marketing strategy should be to get it in front of as many people as possible so that they can see what you want them to do and how they can do it.

You may have heard this before: “Strategy is about making decisions.” While there’s truth in that statement, there’s also something missing from that definition—a bit of magic called execution.

Marketing Strategy is about planning for success and launching that plan.

You can’t just set goals and expect success to happen without a plan. In fact, the marketing strategy itself is your planning process. A good marketing strategy will help you achieve your desired outcomes by setting a way to get there and defining what success looks like.

Your plans must be clear and concise, but also flexible. With an effective marketing strategy in place, you’ll know how where every pound should go towards bringing in more traffic or leads while maximizing ROI on each channel or campaign as it relates specifically to those goals—and that’s exactly what a well-defined plan does!


Remember that Marketing Strategy is not only about tactics and techniques, it’s also about having a clear vision. Without this, your efforts will be scattered and inconsistent. The most effective marketers are able to take the time planning out what they want before moving forward because then they know exactly where they’re headed!