Introduction
1to1 video is a new paradigm for marketing. It allows businesses to engage with their customers on a personal level, which can result in higher levels of engagement and sales. But how does it work? And what are the benefits? We’ll explore these issues below…
Relevant and personalised Video appeals to customers.
Video is more engaging than text. It’s easier for your customer to understand what you’re trying to say when you use video instead of text. In fact, according to this report from Adobe, viewers are 2x more likely to engage with content that includes video than when it does not contain video. That’s why we’re seeing more businesses start using video for their online marketing: 92% of consumers surveyed by Unruly said they would prefer information about a product or service in the form of videos rather than written words.
Video is more memorable than text. When someone watches a video they’ll remember it much longer than they would if they just read something on a page or website – especially if you include images and sound along with the narration! And as we know from experience people tend not only to watch but share videos when they find them compelling enough! This means that even though there may be many other factors involved in how well a piece of content performs – such as how often it gets shared/retweeted on Twitter – having an actual human being talking directly into the camera makes all the difference in making sure your video stands out among all those millions uploaded every day across various platforms.
1to1 video can be deployed in a number of ways to engage your audience.
1to1 video is hyper-personalised and can be deployed in a number of ways to engage your audience.
For example, you could use 1to1 video on your homepage. Imagine that a prospect lands on your homepage and sees a video that’s relevant to them because it contains their name and information about them (e.g. if they are new mothers looking for maternity clothing). The first thing they see when they land on your site is a personalised message from you, making it immediately clear how much thought went into the campaign – something that would resonate with customers who value being treated as individuals rather than just another customer number.
Or imagine sending out an email newsletter with a video link embedded within the body of text – so if someone clicks on this link, then suddenly there’s a message from you with the prospect’s name embedded in it (e.g., “Hi Bob – watch this video made just for you…”). Whenever someone clicks through from this embedded link, not only does it show what type of content resonates with prospects but also gives insight into how many people have viewed each individual piece of content which helps inform future decisions about what types of videos should be made next time around!
You can use personalised videos to deliver marketing messages and increase lead generation.
Personalised videos can be used to deliver marketing messages, increase lead generation and build trust with customers. Personalised videos are also a great way of delivering customer support and market research.
These kinds of one-to-one communications are becoming more common in an effort to improve conversion rates by tailoring the content delivered to each user.
The most common methods for delivering 1to1 video are email and SMS.
The most common methods for delivering 1to1 video are email and SMS. Email is the most widely used, as it’s the most familiar format to consumers. SMS is popular in Asia and parts of Europe, but has not seen much adoption in North America or Western Europe.
Social media platforms like Facebook Messenger and WhatsApp are rapidly gaining traction for sending 1:1 video messages because they’re native to their respective platforms, meaning users don’t have to download an app or anything like that. In addition to these platforms being native apps (or at least apps-in-app form), they also offer a way for businesses to integrate customer service into their messaging experience—a big win for your brand!
You can also use personalised video for social media marketing.
You can also use personalised videos for social media marketing.
Social media is a great place to show off your personalised video. You can use it on Twitter, Facebook, Instagram, Tiktok and Linkedin to create content that others will share through their profiles or pages. This makes your content stand out from the rest of the noise on these platforms.
If you want to share an event like a product launch or press conference, then you should make sure it’s posted across all of your social media channels at once so that viewers have access to it wherever they are in the world.
Providing a personalised video is great for nurturing potential clients and encouraging conversions.
Personalised videos are great for nurturing potential customers and encouraging conversions. Here are a few ways you can use them:
- You can use personalised videos to deliver marketing messages and increase lead generation. Personalised videos work well for B2B businesses because they allow you to connect with prospects on a more personal level.
- They’re also fantastic for delivering product demonstrations or tutorials. You could use this type of video as part of an onboarding process to teach users all about your product or service – which can be especially helpful if they’ve just downloaded an app or purchased something from your website (they may then be left wondering what they need to do next).
The two main types of 1to1 video are templated and non-templated.
There are two main types of 1to1 video. Templated videos are pre-recorded, and sent directly to a recipient as an isolated message. Non-templated 1to1 video is created on the fly, based on live context and interactions with users.
Templated 1to1 video is more common because it’s easier to create massive scale through automation, while non-templated offers better individualised experiences and can be used for marketing purposes if done correctly.
1to1 videos are incredibly useful for businesses looking to better connect with their customers and provide a hyper-personalised experience.
Video is a powerful tool for businesses, and one of its most useful features is the ability to provide a hyper-personalised experience.
Video is a great way to engage with customers. As people are able to control their own viewing experience, videos can be made for each individual customer based on their preferences and what they like. For example, if you’re an online clothing store, you might show different clothes in your video depending on whether someone has watched similar videos before or not.
In addition to being able to deliver content tailored towards specific audiences, video also provides an opportunity for marketers and advertisers to build relationships with potential customers through personalisation tactics such as targeted advertising campaigns.
Conclusion
1to1 video is a powerful tool that can be used in a number of ways to engage your audience. It’s a great way to deliver marketing messages and increase lead generation, but it can also be used for social media marketing and nurturing potential clients. The most common method for delivering 1to1 video is by email or SMS, but there are other options like personalised landing pages that are becoming increasingly popular.
What’s next: