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Reach your Target Audience

Reach your Target Audience

Introduction We all know that it is important to have a clear understanding of who we are targeting with our brand messaging. We need to ensure that we are speaking in their language, addressing their needs, and getting our message out in places they frequent. But how...
Are Marketing Persona’s Stupid?

Are Marketing Persona’s Stupid?

Introduction How often do you hear someone talk about marketing personas? If you’re in the marketing world, probably a lot. You’ve likely heard people say something like “Katherine is a 23-year-old, single woman who lives in London and works as a...
The best way to build trust in remote teams

The best way to build trust in remote teams

Building trust in remote teams Today, Tim shares his experience on how to build trust (and maximise performance) in remote teams. You may not yet be aware of this, but Projekt Rising is a fully remote company. All of our team members (employed and contracted) work...
So now everyone knows, remote work works!

So now everyone knows, remote work works!

Thoughts on remote work and the impact of the COVID-19 lockdown from our CEO Tim. Corporate leaders have long attempted to maintain in-office organisations and forced co-location of their staff. Over the past few weeks (depending on where your reading this from)...