Campaign delivery with constrained budgets

Campaign delivery with constrained budgets

Your in-house team are backed up and you can’t afford your agencies fees for a campaign of this size. It looks like something will have to give. Sadly this is a typical scenario many brand managers find themselves in when planning the delivery of their campaigns. ...
Project Focus –  Mastering eDetail aids!

Project Focus – Mastering eDetail aids!

When I started as a project manager, I had no idea what an eDetail aid was or how it benefited businesses. It is safe to say I’ve had my eyes opened and am genuinely impressed by the power of this sales tool. For those reading this in a similar position, I will give...
Email campaigns, how to deliver great results

Email campaigns, how to deliver great results

Over the last 4 years I have had the opportunity to deliver many Email projects for client’s around the world. These ranged from simple HTML Email design activities, right through to ongoing, full campaign management with analytics. The key to success, no matter the...