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Reach your Target Audience

Reach your Target Audience

Introduction We all know that it is important to have a clear understanding of who we are targeting with our brand messaging. We need to ensure that we are speaking in their language, addressing their needs, and getting our message out in places they frequent. But how...
Are Marketing Persona’s Stupid?

Are Marketing Persona’s Stupid?

Introduction How often do you hear someone talk about marketing personas? If you’re in the marketing world, probably a lot. You’ve likely heard people say something like “Katherine is a 23-year-old, single woman who lives in London and works as a...